Quantcast
Channel: Jamaica Observer
Viewing all articles
Browse latest Browse all 9214

Keep supporting the athletes, corporate Ja

$
0
0
Dear Editor,

I am writing to congratulate both Usain Bolt and Shelly-Ann Fraser-Pryce for their outstanding performances in Moscow. Both athletes performed extremely well, especially in light of the fact that both were suffering from minor injuries. Bolt, Fraser-Pryce, Williams-Mills, Parchment, Spencer, Stewart, and all our athletes have made Jamaica extremely proud. For them to even qualify for Moscow took a lot of hard work, training and dedication, and I want to congratulate all our Jamaican athletes for their continued efforts.

Despite the benefits reaped in Moscow now, and during last year's Olympics, there are sponsors out there that have a knack for recognising and developing talent. When Usain Bolt had an injury after being signed by Digicel in 2003, the company did not waver in its support. The company then went on to sign Shelly-Ann Fraser-Pryce in 2008. Grace also signed Shelly-Ann as their first brand ambassador in the same year.

It is admirable that companies like Digicel and GraceKennedy see the importance of supporting our athletes. As a nation we have the capacity to flex our muscles on the international stage. However, it is vital to recognise and develop promising talent early.

I encourage other corporate entities to follow suit as there are a number of other budding athletes waiting to be discovered, waiting for that break and recognition.

Sue Chin

St Andrew

Keep supporting the athletes, corporate Ja

-->

Viewing all articles
Browse latest Browse all 9214

Trending Articles