The Jamaica Tourist Board (JTB) is still not doing enough for Jamaica.
They can be a little more creative with their advertisement. For years, they have been using the same commercial theme with that Bob Marley tune in the background.
In my opinion, Jamaica is much more than reggae and the usual sun and sand.
We have several regions, such as the savannas in St Elizabeth, mountains all over Jamaica, historical places in Spanish Town and other centres. I want to see different ads playing to this fact that we are very diverse.
As such, in one ad, we can focus on, say, Portland. Get the name Portland out there so that it is as ubiquitous as the name Jamaica. Portland is bigger than many of the smaller Caribbean islands.
I think we can aim to get as many people visiting Portland as say Barbados.
Yes, we need better infrastructure and more hotel rooms in Portland, but this is where leadership from the JTB and other actors would strategically reposition Jamaica tourism.
Let's focus development of tourism in Jamaica on a regional basis. Many of our regions have better attractions than some of the smaller islands in the Caribbean and we should be getting as many or more visitors as those islands. Let benchmark those islands for each of our regions and then better them.
Richie
They can be a little more creative with their advertisement. For years, they have been using the same commercial theme with that Bob Marley tune in the background.
In my opinion, Jamaica is much more than reggae and the usual sun and sand.
We have several regions, such as the savannas in St Elizabeth, mountains all over Jamaica, historical places in Spanish Town and other centres. I want to see different ads playing to this fact that we are very diverse.
As such, in one ad, we can focus on, say, Portland. Get the name Portland out there so that it is as ubiquitous as the name Jamaica. Portland is bigger than many of the smaller Caribbean islands.
I think we can aim to get as many people visiting Portland as say Barbados.
Yes, we need better infrastructure and more hotel rooms in Portland, but this is where leadership from the JTB and other actors would strategically reposition Jamaica tourism.
Let's focus development of tourism in Jamaica on a regional basis. Many of our regions have better attractions than some of the smaller islands in the Caribbean and we should be getting as many or more visitors as those islands. Let benchmark those islands for each of our regions and then better them.
Richie