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Tessanne Tourism

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Dear Editor,

Jamaica went in a frenzy as Carson Daly the host of the NBC's competition The Voice, announced that the Jamaican songbird, Tessanne Chin, was the 2013 winner. Screams could be heard echoing across the country as the wish and expectations of many were fulfilled.

Tessanne joins the list of Jamaicans who have and continue to draw attention to the island in a positive way. The world looked on as she flawlessly navigated her way from the blind auditions to become the winner.

Tessanne also joins the list of Jamaicans that foreigners can identify with when you say Jamaica. Now the Government should have dialogue with the artiste to see how they can use this opportunity to help market Brand Jamaica to tourists. Jamaica was seen as a reggae nation with the great Bob Marley, and a sprinting nation with the legend Usain Bolt. Now Tessanne adds to the diversity of talent this little island of 2.8 million has.

People travel from all over the world just to experience the speck on the map that produced talents like Jimmy Cliff, Shabba Ranks, Marian Hall, Sean Paul, the Marleys, Tessanne and a lot more. The Government of Jamaica, especially the tourism sector, should seize the opportunity provided by Tessanne's Voice win to sell product Jamaica.

Bob Marley sang One love and it was named song of the millennium by BBC in 2004. Now in 2013 Tessanne is The Voice. Let's not allow any more of our local talents to go to waste. Dr Wykeham McNeill, tourism minister, the mic is in your hand. Congratulations, Tessanne!

Hezekan Bolton

h_e_z_e@hotmail.com

Tessanne Tourism

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