Dear Editor,
Recently a grandmother driving along with her granddaughter was asked by the small child why the man was pointing a gun at her. She was staring at the larger-than-life image of an armed guard which has been appearing in an advertisement on revolving billboards across the city.
Adults seem to have forgotten that their world is also the world of children. In fact, the adults who created this particular advertisement were fortunate enough to grow up in a setting where images of this kind were not inflicted on them daily.
No one is dismissing the seriousness of crime in our nation, but when all is said and done, the country is not at war.
I am calling, therefore, upon all agencies responsible for the protection of children in Jamaica to support this request that guard companies take a more responsible approach to the messages which they project on the public.
Marguerite Curtin
curtin@cwjamaica.com
Let's be careful how we shape messages
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Recently a grandmother driving along with her granddaughter was asked by the small child why the man was pointing a gun at her. She was staring at the larger-than-life image of an armed guard which has been appearing in an advertisement on revolving billboards across the city.
Adults seem to have forgotten that their world is also the world of children. In fact, the adults who created this particular advertisement were fortunate enough to grow up in a setting where images of this kind were not inflicted on them daily.
No one is dismissing the seriousness of crime in our nation, but when all is said and done, the country is not at war.
I am calling, therefore, upon all agencies responsible for the protection of children in Jamaica to support this request that guard companies take a more responsible approach to the messages which they project on the public.
Marguerite Curtin
curtin@cwjamaica.com
Let's be careful how we shape messages
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