Dear Editor,
Jennifer Edwards has been sleeping from day one on the job and she still continues to sleep.
It should be the aim and objective of top managers to initiate, influence and sustain a better outcome for their organisation. Edwards had an excellent opportunity to exploit and accelerate the commercial side of the National Solid Waste Management Authority (NSWMA) based on what she came and saw. But she failed due to her lack of strategy.
She had not established a business model; the business has experienced severe contraction instead of expansion. Organisation of the commercial arm of the agency has been killed. Neither the commercial garbage nor revenue for same is being effectively collected. The marginal propensity to earn has been wiped away.
A business model would have set out the economic logic of how an enterprise strategy could deliver value to customers at a price and manage costs to yield acceptable profitability.
The NSWMA can no longer depend on taxpayers to totally foot its bills. It needs an astute entrepreneur who is able to use imagination and creativity to generate economic growth. One who is able to make a series of moves that will tilt the playing field in the agency's favour, by giving customers reasons to use it services.
Edwards did not manage by objectives. For several months she sat in the office and counted tissue paper until the commercial revenue inflow came to a standstill. She panicked and sent out enforcement officers to do customer service work. These officers were not trained in customer service protocol and therefore not competent to do customer service work. They went out and harassed, bullied and insulted the commercial customers. Her decision further demolished the agency's commercial client base. This is just one example where she had not made decisions in a rational, logical, objective, and systematic manner.
LC
Former NSWMA employee
St Catherine
Edwards never seemed to have a plan
-->
Jennifer Edwards has been sleeping from day one on the job and she still continues to sleep.
It should be the aim and objective of top managers to initiate, influence and sustain a better outcome for their organisation. Edwards had an excellent opportunity to exploit and accelerate the commercial side of the National Solid Waste Management Authority (NSWMA) based on what she came and saw. But she failed due to her lack of strategy.
She had not established a business model; the business has experienced severe contraction instead of expansion. Organisation of the commercial arm of the agency has been killed. Neither the commercial garbage nor revenue for same is being effectively collected. The marginal propensity to earn has been wiped away.
A business model would have set out the economic logic of how an enterprise strategy could deliver value to customers at a price and manage costs to yield acceptable profitability.
The NSWMA can no longer depend on taxpayers to totally foot its bills. It needs an astute entrepreneur who is able to use imagination and creativity to generate economic growth. One who is able to make a series of moves that will tilt the playing field in the agency's favour, by giving customers reasons to use it services.
Edwards did not manage by objectives. For several months she sat in the office and counted tissue paper until the commercial revenue inflow came to a standstill. She panicked and sent out enforcement officers to do customer service work. These officers were not trained in customer service protocol and therefore not competent to do customer service work. They went out and harassed, bullied and insulted the commercial customers. Her decision further demolished the agency's commercial client base. This is just one example where she had not made decisions in a rational, logical, objective, and systematic manner.
LC
Former NSWMA employee
St Catherine
Edwards never seemed to have a plan
-->