Corporate Ja's part of the problem

Dear Editor,

I am more than a little concerned about all the recent drama surrounding our young star high school athletes and how they are being handled by corporate sponsors.

I am happy that some of our athletes are being supported by companies in their continued development, however, such support from the firms, frankly, should be largely focused on fostering the development of the athletes' education and sporting talent. I cannot support what I see as exploitation and the projection of crassness.

I still remember, like it was yesterday, one major company parading one young teenage star athlete through the streets of Half-Way-Tree in a pretty car with two sexily clad women in the front seat; all while children in school uniforms wined on each other listening to the most vulgar music imaginable.

Corporate entities should know better. We cannot on one hand be pontificating about ethics and engaging in petty marketing arguments while, on the other hand, supporting indiscipline and raucous behaviour that has long landed this country into a huge mess. I urge the "relevant authorities" to have a word with the entity in breach.

Rev Karl Watson

Richmond Park

revkarlwatson@outlook.com

Corporate Ja's part of the problem

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