Dear Editor,
I have always been an admirer of Lasco because that company is always looking out for the forgotten. But this time they made a misstep.
There have been lots of comments on social media about this issue.
Why did they find it necessary to sexualise the iCool ads? I am sure we don't mind ads that show beautiful women, but I am a teacher and I am very concerned with how the media throws sex at the children and then wonder why they are so aroused all the time. It is one of the sources of this growing problem.
This is not the way to go. Big powerful companies need to lead the way in transformation. There might be some places where sex is highlighted and those who want to go there are free to do so, but if we are reaching the public with families and small children we must have boundaries.
I notice that Women's Media Watch has not stepped up to comment, but I, and a number of Jamaicans, find this ad highly inappropriate.
Keith Hanson
Portmore, St Catherine
bjoy636@gmail.com
iCool ad too hot
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I have always been an admirer of Lasco because that company is always looking out for the forgotten. But this time they made a misstep.
There have been lots of comments on social media about this issue.
Why did they find it necessary to sexualise the iCool ads? I am sure we don't mind ads that show beautiful women, but I am a teacher and I am very concerned with how the media throws sex at the children and then wonder why they are so aroused all the time. It is one of the sources of this growing problem.
This is not the way to go. Big powerful companies need to lead the way in transformation. There might be some places where sex is highlighted and those who want to go there are free to do so, but if we are reaching the public with families and small children we must have boundaries.
I notice that Women's Media Watch has not stepped up to comment, but I, and a number of Jamaicans, find this ad highly inappropriate.
Keith Hanson
Portmore, St Catherine
bjoy636@gmail.com
iCool ad too hot
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