Dear Editor,
The promotion and marketing of alcoholic beverages is one of the most debated and controversial issues of advertising legislation.
It is true that advertising bans are justified by the legislators in order to protect the health and safety of people. Thus, indiscriminate consumption is avoided.
Alcohol caused 12,000 deaths last year. Alcohol abuse reportedly creates more health problems than drugs. The Government has invested millions -- maybe even near billions -- into the different autonomous communities for anti-drug programmes, which includes a special emphasis on alcohol.
Moreover, The Red Cross' Foundation for Help against drugs says that a third of young people spend 90 per cent of their money on alcoholic beverages. Thus, alcohol is the leading cause of death among youth, since 60 per cent of fatal traffic crashes, during the night and on weekends, are caused by the consumption of alcohol.
Several campaigns against the consumption of alcohol have been launched under the slogans: "Alcohol fills gaps", "Talk to your children, information is prevention", "Drink with moderation, it is your responsibility", "Enjoy a responsible consumption" or "Drink responsibly". These actions have tried to invigorate behaviours and suggest the individual requirement in the waste of alcoholic beverage.
Otherwise, alcoholism affects women more than men. This is due to the fact that cerebral palsy develops more quickly in them, according to a study of the German University of Heidel and the American university of Stanford.
Finally, we must recognise that alcoholic beverages are the most ferocious attack suffered by today's society. An aggression whose consequences reach all social strata but victims are especially young people, our most valuable treasure.
Clemente Ferrer
antonio@aplicaciones.info
Alcohol fills gaps
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The promotion and marketing of alcoholic beverages is one of the most debated and controversial issues of advertising legislation.
It is true that advertising bans are justified by the legislators in order to protect the health and safety of people. Thus, indiscriminate consumption is avoided.
Alcohol caused 12,000 deaths last year. Alcohol abuse reportedly creates more health problems than drugs. The Government has invested millions -- maybe even near billions -- into the different autonomous communities for anti-drug programmes, which includes a special emphasis on alcohol.
Moreover, The Red Cross' Foundation for Help against drugs says that a third of young people spend 90 per cent of their money on alcoholic beverages. Thus, alcohol is the leading cause of death among youth, since 60 per cent of fatal traffic crashes, during the night and on weekends, are caused by the consumption of alcohol.
Several campaigns against the consumption of alcohol have been launched under the slogans: "Alcohol fills gaps", "Talk to your children, information is prevention", "Drink with moderation, it is your responsibility", "Enjoy a responsible consumption" or "Drink responsibly". These actions have tried to invigorate behaviours and suggest the individual requirement in the waste of alcoholic beverage.
Otherwise, alcoholism affects women more than men. This is due to the fact that cerebral palsy develops more quickly in them, according to a study of the German University of Heidel and the American university of Stanford.
Finally, we must recognise that alcoholic beverages are the most ferocious attack suffered by today's society. An aggression whose consequences reach all social strata but victims are especially young people, our most valuable treasure.
Clemente Ferrer
antonio@aplicaciones.info
Alcohol fills gaps
-->